Effective August 1, 2017
TABLE OF CONTENTS
- INFORMATION WE MAY COLLECT THROUGH THE SITE
- Information You Provide to the Site
- User Content
- Information Third Parties Provide About You and Social Media Interactions
- Information We Collect Automatically As You Access and Use the Site
- HOW WE MAY USE THE INFORMATION COLLECTED
- HOW AND WHEN WE DISCLOSE INFORMATION TO THIRD PARTIES
- Third Parties Providing Services on Our Behalf
- When You Agree to Receive Information from Third Parties or Request That We Share Your Information
- Sweepstakes, Contests and Promotions
- Administrative and Legal Reasons
- Business Transfers
- THIRD-PARTY ADVERTISING COMPANIES AND ANALYTICS SERVICES
- HOW WE RESPOND TO “DO NOT TRACK” SIGNALS
- THIRD-PARTY CONTENT, LINKS TO OTHER SITES, AND LIGHTtv CONTENT FOUND OUTSIDE OF THE SITE
- GOVERNING LAW, VISITORS RESIDING OUTSIDE THE UNITED STATES, AND CONSENT TO TRANSFER
- CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS
In addition, LIGHTtv works with network advertisers, ad agencies, analytics providers and other vendors, to provide us with information regarding traffic on the Site, including without limitation the pages viewed and the actions users take when visiting the Site; to serve third-party advertisements on the Site and to serve our advertisements elsewhere online; and to provide us with information regarding the use of the Site and the effectiveness of our advertisements. These third parties may set and access their own tracking devices (including without limitation cookies and web beacons) and they may otherwise collect or have access to information about you and your visits to this or other websites, and may use that information to serve you targeted ads on this and other websites. Please review “THIRD PARTY ADVERTISING COMPANIES AND ANALYTICS SERVICES” for additional information. Some of these companies are members of the Network Advertising Initiative (“NAI“) or the Digital Advertising Alliance (“DAA“) Self-Regulatory Program for Online Behavioral Advertising. You may want to visit www.networkadvertising.org/managing/opt_out.asp for NAI and http://www.aboutads.info/choices/ for DAA, both of which provide information regarding targeted advertising and offer an “opt out” for participating companies.
INFORMATION WE MAY COLLECT THROUGH THE SITE
Information You Provide to the Site
The Site is directed to a general audience. The Site does not knowingly collect personal information from children younger than the age of thirteen (13), and LIGHTtv will delete any personal information later determined to be collected from a user younger than age thirteen (13).
Please note that information submitted to the Site via a “Contact Us”, “Help” or other similar function may not receive a response. We will not use the information provided via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.
Information Third Parties Provide About You and Social Media Interactions.
We may receive information about you from third parties. For example, if you are on another website and you agree to receive information from LIGHTtv, that website will forward information to us so that we may contact you. We also may supplement the information we collect with outside records from third parties in order to provide you with information, services or products, to tailor our content and the offers we show you and to enhance our content and services.
Information We Collect Automatically As You Access and Use the Site
In addition to any Personal Information or other information you choose to submit to the Site, we, and our third-party service providers (including without limitation any third-party advertisers and content or analytics providers), may use a variety of technologies that automatically or passively collect certain website usage information whenever you visit or interact with the Site (“Site Usage Information“). This Site Usage Information may include without limitation the browser and operating system you are using, the URL or advertisement that referred you to our Site, the search terms you entered into a search engine that led you to our Site (if applicable), all of the areas within our Site that you visit, and the time of day, among other information. We may use this Site Usage Information for a variety of purposes, including without limitation enhancing or otherwise improving the Site. Site Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
In addition, we automatically collect your IP address or other unique identifier (“Device Identifier“) for your computer, mobile phone, or other device (any, a “Device“) used to access the Site. A Device Identifier is a number that is automatically assigned to your Device used to access the Site, and our servers identify your Device by its Device Identifier. We may be able to collect or infer your approximate location through information we collect, such as an IP address. Please note that some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Site.
The methods used to collect Site Usage Information may include without limitation the following:
Cookies & Local Storage. A cookie is a data file placed on a Device when it is used to visit the Site or otherwise access our online content. Certain web browsers and certain browser add-ons, such as Adobe Flash, may provide additional local data storage mechanisms that are used in a manner similar to cookies, and some of the content included on our Site may make use of this local storage. For example, a Flash cookie is a data file placed on a Device via the Adobe Flash plugin that may be built-in to or downloaded by you to your Device. For more information about Flash and the privacy choices Adobe offers, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. Cookies, Flash cookies, and other local storage devices may be used for a variety of purposes (e.g., to identify your device when you revisit our Site, to recall your authentication information, or to store information related to your navigation throughout our Site, or to enable certain features on our Site). You may be able to refuse or remove some or all of these cookie and local storage technologies. If you choose to do so, some features of the Site may not function properly.
Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web pages and email messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or email can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many emails that were sent were actually opened or to count how many particular articles or links were actually viewed.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
HOW WE MAY USE THE INFORMATION COLLECTED
HOW AND WHEN WE DISCLOSE INFORMATION TO THIRD PARTIES
Third Parties Providing Services on Our Behalf. We sometimes use other businesses to perform services for us, such as website hosting, conducting website usage analysis, sending email or other communications, providing marketing assistance and data analysis, or performing other administrative services. We may provide access to your Personal Information to such service providers in order for them to perform these services.
Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests or other promotions (any, a “Promotion”), that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern that Promotion, which may contain specific requirements of you (including, without limitation and except where prohibited by law, allowing the sponsor(s) of the Promotion to use you name, voice, likeness or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, as required by law or permitted by the Promotion’s terms or official rules (such as on a winners list).
Business Transfers. LIGHTtv may share Personal Information with its parent, subsidiaries and affiliates, primarily for business and operational purposes. Further, in the event that LIGHTtv goes through a transition such as being sold, has all or a portion of its assets acquired or transferred, whether voluntary or involuntary (such as through bankruptcy), or merges or becomes affiliated with any other division, individual or entity (including, without limitation, during the course of any due diligence process), any customer information owned or under the control of LIGHTtv (including without limitation your Personal Information) will likely be one of the transferred assets. We reserve the right, as part of this type of transaction, to transfer or assign your information (including without limitation Personal Information) and other information we have collected from users of the Site. By providing your Personal Information, you agree that we may transfer such information to the acquiring entity without your further consent.
THIRD-PARTY ADVERTISING COMPANIES AND ANALYTICS SERVICES
LIGHTtv may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve third-party advertisements on the Site; to serve our advertisements elsewhere online; and to provide us with information regarding use of and traffic on the Site (including without limitation the pages viewed and the actions users take when visiting the Site) and the effectiveness of our advertisements. For example, if you click on an advertisement for LIGHTtv, our service provider(s) may be able to tell us the advertisement you clicked on and where you were viewing the advertisement; likewise, if you click on an advertisement you see on our Site, our service provider(s) may be able to tell which page you were visiting on our Site and pass that information to the advertiser. The advertisements you see may be served by one or more third parties, who may use information about your activities on the Site, and other websites and services you visit, to provide you targeted advertising based upon your interests. Our service providers may collect certain information about your visits to and activity on the Site and other websites and services and may use this information to target advertising to you.
These service providers may set and access their own tracking technologies on your Device (including without limitation cookies and web beacons) and may otherwise collect or have access to information about you (such as your Site Usage Information and Device Identifier). Some of these parties may collect Personal Information over time when you visit the Site or other online websites and services. Cookies and web beacons, including without limitation those set by third-party network advertisers, may be used to (among other things): target advertisements, prevent you from seeing the same advertisements too many times, and conduct research regarding the usefulness of certain advertisements to you. We may share certain information such as Device Identifiers, Site Usage Information and de-identified information with third-party advertising companies, analytics providers and other vendors for advertising and analytics purposes.
While we may use a variety of service providers to perform advertising and analytics services, some of these companies may be members of the Network Advertising Initiative (“NAI”) or Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. You may wish to visit http://www.networkadvertising.org/managing/opt_out.asp, which provides information regarding targeted advertising and the “opt-out” procedures of NAI members. You may also want to visit http://www.aboutads.info/choices/, which provides information regarding targeted advertising and offers an opt-out for participating companies.
For mobile apps, you can typically limit ad tracking using the settings on your phone, tablet or other mobile device.
Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online or on your device.
HOW WE RESPOND TO “DO NOT TRACK” SIGNALS
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Site does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
THIRD-PARTY CONTENT, LINKS TO OTHER SITES, AND LIGHTtv CONTENT FOUND OUTSIDE OF THE SITE
Certain content on the Site may be hosted and served by third parties, and the Site may contain links to third-party websites that LIGHTtv does not control. For example, our Site may display embedded videos that are hosted by third parties, or provide links to third-party sites through which you can purchase merchandise, products or services or which link to a product or service offered by a third party. In addition, LIGHTtv widgets or other LIGHTtv content may be included on web pages and websites that are not associated with LIGHTtv and over which we have no control (e.g., LIGHTtv videos hosted by YouTube). These third parties may collect Site Usage Information through the use of their own cookies and web beacons, independently collect data or solicit Personal Information, and may have the ability to track your use of their sites and services. LIGHTtv is not responsible for the privacy practices employed by any third party.
While LIGHTtv takes commercially reasonable steps to secure your Personal Information, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. LIGHTtv cannot ensure or warrant the security of any information we collect. You use our Site and provide us information at your own risk.
GOVERNING LAW, VISITORS RESIDING OUTSIDE THE UNITED STATES, AND CONSENT TO TRANSFER
CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to the following email address: CAprivacyrights@mgm.com or write to us at the following mailing address: CA Privacy Rights, MGM Studios Legal Department, 245 N. Beverly Drive, Beverly Hills, CA 90210. You must put the statement “Your California Privacy Rights” in the subject field of your email or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.